Hershey Park

Turning Unsold Inventory Into New Revenue—and a New Guest Experience.

Hersheypark is putting sustainability into action by embracing circularity and finding new value in unsold inventory.

More than a sustainability initiative, it creates an entirely new product category that gives guests a distinctive way to connect with the Hersheypark brand, creates memorable merchandise, and opens a new revenue opportunity from inventory that previously had no value.

A powerful example of how brands can protect brand value, extend the life of unsaleable inventory, engage sustainability-minded consumers, and unlock new revenue.