Hooters International Pageant ’26 & The Lynne Austin Collection: Sustainability with a Purpose
In collaboration with Hooters, Refried transformed excess branded T-shirts into a colorful collection of handcrafted, upcycled products, giving surplus inventory a new purpose and an opportunity to generate additional revenue. Each one-of-a-kind piece reimagines existing merchandise, creating exclusive products that celebrate the Hooters International Pageant and The Lynne Austin Collection.
This collaboration demonstrates how brands can turn excess inventory into a business opportunity by creating distinctive merchandise with renewed consumer appeal. Rather than allowing surplus apparel to go to waste, Hooters can unlock value from existing assets, introduce unique products, and create new opportunities for sales and fan engagement—all while strengthening its sustainability story.
Circularity is more than waste reduction. It’s a business strategy that transforms surplus inventory into new revenue opportunities, creates products consumers value, and keeps existing resources in circulation.
