NY Islanders / ISLES LAB

Say Goodbye to Same Old, Same Old. Give Fans Something Extraordinary All Season Long

Refried helps sports apparel retailers turn surplus merchandise into a distinctive, fashion-forward retail category that drives fan engagement and creates new sales opportunities.

The New York Islanders offer a winning example, featuring Refried’s exclusive upcycled collection as a standalone category at ISLES LAB, NYI's Official Team Store, throughout the hockey season. Each handcrafted, U.S.-made piece transforms existing apparel into something entirely new, giving fans a fresh way to celebrate their team while embracing sustainability.

The opportunity for sports retailers: Stand out from the competition, create excitement around your merchandise, and give fans something they can’t find anywhere else. Refried combines one-of-a-kind design, authentic team pride, and a compelling sustainability story in a retail offering that’s as good for business as it is for the planet.

It’s time to rethink sports merchandise. Let’s turn what’s already in your inventory into what fans want next.