Toyota Motor Sports

Racing Innovation Beyond the Track.

Toyota Motorsports and Refried are creating new opportunities to extend the value of racing assets and deepen the connection between the team, the sport, and its fans. By taking a circular approach to surplus apparel and merchandise, the partnership opens the door to new revenue opportunities, exclusive fan experiences, and creative brand activations built around the passion and culture of motorsports.

For Toyota Motorsports, it’s about more than merchandise. It’s about finding new ways to activate the racing brand, engage loyal fans, and create value from existing assets—while advancing a more sustainable approach to the business of motorsports.

More ways to engage racing fans. New revenue from surplus goods. More opportunities to drive the Toyota Motorsports brand forward.