Collect-U / Northeastern University
Turn championship history into lasting brand value.
In partnership with Collect U, Refried transformed championship banners from Northeastern University’s Hockey Arena into a unique collection of bags and accessories—allowing fans to own a genuine piece of the school’s hockey history. Each piece became a commemorative keepsake with emotional and cultural value, connecting fans to championship seasons while extending the life of banners that might otherwise have been lost. Collaborations, as such, generate value, deepen fan engagement, preserve history, and advance sustainability.